Our Frase review for 2026, in short: Frase is an SEO content tool that researches what ranks, drafts and optimizes articles, audits your existing pages and tracks AI-search visibility. It can also publish straight to your CMS. Plans start at $39/month billed yearly ($49 month to month) for 10 articles and one site, with a 7-day free trial and no card. It's the cheapest entry in its group for solo writers and small teams, but limits are tight on Starter.

What Frase does

Frase describes its product as a monthly "loop", per its pricing page:

• Research and draft: it studies what ranks for a topic, then drafts and optimizes a full article "in your voice".
• Publish: pushes to WordPress, Webflow, Sanity or Wix, or to its own FraseCMS (free up to 100,000 page views a month). An agent can auto-publish if you switch that on.
• Audit: scores existing pages for SEO, GEO and AI visibility.
• Content Guard: watches pages for Google rank decay, writes a fix and republishes it after you approve (approval is the default).
• AI Visibility: daily tracking of whether ChatGPT, Google AI and, on higher plans, Perplexity, Claude and Gemini cite you. It alerts but doesn't change content.

Frase itself says rankings and AI citations "build over the weeks after you publish" and that it won't promise results in a trial. We haven't tested output quality.

Frase pricing in 2026

Plan	Billed yearly	Month to month	Articles / audit pages per month	Seats / sites	AI engines tracked (prompts)
Starter	$39/mo	$49/mo	10 / 50	1 / 1	ChatGPT, Google AI (50)
Professional	$103/mo	$129/mo	40 / 250	3 / 5	+ Perplexity (200)
Scale	$239/mo	$299/mo	100 / 1,000	5 / 10	+ Claude, Gemini (500)
Enterprise	Custom	Custom	Custom	Custom	All named engines

Source: frase.io/pricing, captured October 11, 2026. Prices in USD.

Extras and limits from the same page: extra seats are $29/month on Professional and Scale. Starter stops at its limits, with no overage. On Professional and Scale, optional pay-as-you-go (off by default) costs $5 per extra article, $0.50 per audit page and $0.25 per AI prompt on Professional, or $4, $0.40 and $0.20 on Scale. FraseCMS hosting is free to 100,000 page views; Basic is $19/month and Pro $99/month on top of a plan. The trial gives Professional features capped at 5 articles, 50 audit pages and 25 AI prompts.

Pros and cons

Who should buy it, and who shouldn't

Good fit: solo bloggers and freelancers who want research, drafting and optimization in one place on a small budget; small teams running a few sites.

Skip it if: you need more than 10 articles a month but won't pay for Professional; you want white-label client reports (Enterprise only); or you only need grammar and drafting help, which cheaper chatbot plans cover.

Alternatives

Surfer is the closest rival, with a stronger focus on its optimization score; see our Surfer SEO review. Writesonic leans into AI-search tracking for marketing teams; see our Writesonic review. If you're weighing Jasper, which has also moved toward marketing teams, see our Jasper AI review; for sales workflows, our Copy.ai review; and for polishing what you write, our Grammarly review. For more options, see Best AI SEO Tools 2026 and our best AI writing tools comparison. To repurpose articles as video, see our Pictory review.

Verdict

Frase has the friendliest entry pricing in this group, with monthly billing, a no-card trial and a Starter plan that can't surprise you with overages. Starter is tight, though, and most of the team features start at Professional. Use the trial to see whether its drafts need heavy editing for your niche before you commit.

How this page was made: AI tools helped draft the structure and wording. Our editors checked every price and feature against the Frase pages linked above on October 11, 2026, and wrote the verdict.

Frequently asked questions