ElevenLabs vs Murf 2026: Pricing, Voice Cloning and Which to Pick
Short answer: pick ElevenLabs if you want voice cloning, dubbing or API access at a low entry price (Starter $6, Creator $22 a month). Pick Murf if a single editor wants a stock-voice studio with Canva, PowerPoint and Google Slides integrations and predictable voice hours (Creator $19/mo yearly, Business $66/mo yearly). Murf's free plan has no downloads and no commercial rights; ElevenLabs' free plan has no commercial license either.
How we checked this (method)
- Researched, not hands-on. We did not run quality, latency or clone-fidelity tests for this page and show no synthetic scores.
- ElevenLabs figures: public pricing page and its FAQ, read signed-out on November 2, 2026: elevenlabs.io/pricing. The page also showed a rotating first-month promo banner; we quote list prices and treat promos as temporary.
- Murf figures: murf.ai/pricing as captured for our Murf AI review on October 13, 2026.
- Where a vendor page does not state a detail, we say Unknown rather than guess. Prices change; confirm on the vendor page before you pay.
AI-assist note: this page was researched and drafted with AI assistance. Every price and plan feature was matched to the vendor pages listed above on the dates shown.
ElevenLabs vs Murf at a glance
| ElevenLabs | Murf | |
|---|---|---|
| Free plan | 10,000 credits/mo; no commercial license, no cloning | 10 minutes of voice generation; no downloads, no commercial rights |
| Entry paid plan | Starter $6/mo ($5 yearly), 30,000 credits | Creator $29/mo ($19 yearly), 24 hours/year |
| Mid plan | Creator $22/mo ($18.33 yearly), 121,000 credits | Business $99/mo ($66 yearly), 96 hours/year |
| How usage is metered | Shared credit pool across all features (~1 credit per character of speech) | Hours of voice generation per year |
| Voice cloning | Instant from Starter; Professional from Creator | Enterprise add-on only |
| Seats | Seat counts not listed below Scale; 3 on Scale, 10 on Business | 1 editor on Creator and Business; 5+ on Enterprise |
| Integrations listed | Separate API pricing tab; Pro adds 44.1 kHz PCM output via API | Canva (Creator); PowerPoint, Google Slides (Business) |
| Dubbing | Dubbing Studio from Starter | AI dubbing listed as a product; plan-level details not on the Studio table |
ElevenLabs: elevenlabs.io/pricing, read November 2, 2026. Murf: murf.ai/pricing (Studio tab), captured October 13, 2026. Prices in USD.
Cost per hour of narration (rough math)
ElevenLabs' compare table estimates about 30 minutes of web-app speech on Starter and about 121 on Creator. Murf's monthly-billed Creator includes 2 hours a month and Business 8 hours. So for a fixed one to two hours of narration a month, Murf Creator ($29 monthly) gives more listed hours than ElevenLabs Creator ($22, about 2 hours). Above that, ElevenLabs Pro ($99, about 600 minutes) and Murf Business ($99 monthly, 8 hours) are close in listed volume. These are the vendors' own estimates, not our measurements; character counts per minute vary with speaking pace.
Choose ElevenLabs if
- You need a cloned voice of yourself or a licensed voice without an enterprise contract.
- You want dubbing, sound effects, music or speech to text from the same subscription.
- You are building with the API (Pro adds 44.1 kHz PCM output).
Paid link: the ElevenLabs link below is an affiliate link. If you sign up through it, we may earn a commission at no extra cost to you. It does not change our verdicts. Full disclosure policy.
Check ElevenLabs plans (paid link) — confirm the checkout price before you subscribe.
Choose Murf if
- You narrate slides or training videos with stock voices and work inside Canva, PowerPoint or Google Slides.
- You prefer budgeting in hours of voice rather than credits.
- Your company will buy Enterprise for seats, SSO and custom clones.
Murf's pricing page also lists HIPAA, GDPR, ISO 27001 and SOC 2 Type II; those are vendor statements we have not verified. Full details: Murf AI review 2026. We have no affiliate relationship with Murf.
Related reading
FAQ
Is ElevenLabs cheaper than Murf?
At entry level, yes: ElevenLabs Starter is $6 a month versus Murf Creator at $29 monthly or $19 a month yearly. Per listed hour of narration the gap narrows; see the cost math on this page.
Does Murf have a free plan?
Yes: 10 minutes of voice generation, but no downloads and no commercial rights, per murf.ai/pricing captured October 13, 2026.
Which is better for voice cloning, ElevenLabs or Murf?
ElevenLabs lists Instant cloning from Starter and Professional cloning from Creator. Murf lists custom voice clones only as an Enterprise add-on.